MEDIA RELATIONS \ \  MEDIA GUIDE
DALE JENSEN, PARTNER
Dale Jensen, well known in the sports entertainment industry, is currently a principal partner of DDB Ventures, LLC with Bradley Yonover.
He is the largest single owner of the Arizona Diamondbacks and partner of the Phoenix Suns and has spent much of his career investing in growth markets and innovative companies.

Jensen is co-founder of Information Technology, a computer software and solutions provider for banks and savings institutions which revolutionized the banking industry. His software is utilized by one in four banks across the country.

Jensen and Yonover are currently invested in more than a dozen industries.

BRADLEY YONOVER, PARTNER
Bradley Yonover is currently a principal partner of a privately held venture and real estate development group, DDB Ventures, LLC, with Dale Jensen.

Yonover, an entertainment entrepreneur, was founding partner of GreeneStreet Films, a New York-based production and finance company which produced films that garnered many awards as well as five Oscar nominations.

Prior to GreeneStreet Films, Yonover was an executive of Goldman Properties, a nationally acclaimed real estate development and hospitality company credited with spearheading the development of New York City’s SoHo district and Miami’s South Beach.

JIM FREUDENBERG, PRESIDENT AND CHIEF EXECUTIVE OFFICER
Jim Freudenberg serves as president and chief executive officer (CEO) of the Vegas Grand Prix and the Grand Prix Arizona. In this position, Freudenberg is responsible for overseeing all aspects of the two races from the foundation of the races to completion.

Prior to Vegas Grand Prix, he was an event consultant at Sutton Motorsports, which he joined in 2004. Later that year, Freudenberg brought his vast motorsports and sales knowledge to Denver as general manager for the Grand Prix of Denver. In early 2006, Freudenberg was promoted to CEO of Sutton Event Productions, a division of Sutton Motorsports, where he piloted the expansion of Sutton Event Productions.

Before joining Sutton Motorsports, Freudenberg was general manager for Kelley Racing. In his six-year tenure with the Indy Racing League team, he initially oversaw all aspects of team operations. Later he was promoted to vice president, where he oversaw all commercial aspects including partnerships, sales, marketing, public relations, hospitality, merchandising and the team’s Web site.

Freudenberg’s background also includes working for MCI Racing as general manager as well as being part of the management team for the Phoenix and Montreal Formula One races; Toronto and Vancouver Molson Indy races; the Detroit Grand Prix and the Homestead Motorsports Complex. His career in racing has spanned 73 races over the course of 23 years.

His other business interests include a business relationship with former Indy Car driver Danny Sullivan and the creation of a company called Fast Promotions, which handled driver merchandising and charity events.
 

FAQS
What is the Vegas Grand Prix?
The Vegas Grand Prix is a three-day festival of speed, which will include concerts by superstar artists, extreme sports demonstrations, a celebrity poker tournament and, of course, numerous automobile races through the streets of downtown Las Vegas including the 2007 season opener of the Champ Car World Series.
Where will the Vegas Grand Prix take place?
The downtown Las Vegas circuit will be a 2.44-mile, 12-turn temporary street circuit. The circuit will encompass a route that circumnavigates World Market Center, Fremont Street and the downtown casinos.
When is the Vegas Grand Prix?
The inaugural Vegas Grand Prix event is scheduled to take place April 6-8, 2007. It is scheduled to be the season opening event for the 2007 Champ Car World Series.
Who owns and operates the Vegas Grand Prix event?
Vegas Grand Prix is owned by two Phoenix businessmen, Bradley Yonover and Dale Jensen, via their company DDB Ventures, an Arizona company founded in 2005.  Yonover is a real estate and entertainment entrepreneur whose New York-based production and finance company, GreeneStreet Films, produced films that garnered many awards as well as five Oscar nominations. Jensen is well-known in the sports entertainment industry as the largest single owner of the Arizona Diamondbacks and part owner in the Phoenix Suns. The two have partnered to create an entertainment, motorsports and real estate development entity. Operating the Vegas Grand Prix is Jim Freudenberg and his team of professionals who have successfully run more than 70 Champ Car street racing festivals and other major motorsports events in the U.S. and throughout the world over for the past 25 years. 
What types of racing will there be at the Vegas Grand Prix?
The marquee event of the weekend will be the 2007 season opener race of the Champ Car World Series, featuring top competitors such as Sebastien Bourdais, Paul Tracy and Bruno Junquiera. Race teams include Newman/Haas, owned by legendary actor and auto racing icon Paul Newman and CTE/HVM Racing, owned by comedian/actor Cedric the Entertainer. Past series champions include Al Unser Jr. (1990 and 1994), Michael Andretti (1991), Danny Sullivan (1988) and Bobby Rahal (1992). The race cars that compete in the Champ Car World Series are “open-wheel” race cars, similar to what are commonly known as “Indy Cars”, which have 750 horsepower and can top speeds of 180 mph on the temporary street course. In addition, the event will host other types of open-wheel racing.
Where else does Champ Car race?
Alongside Montreal, Mexico City and Australia’s Gold Coast, Las Vegas will be one of only 15 host cities throughout the world of the Champ Car World Series. The event will bring the city international acclaim, as well as world-renowned racers and some of the most sophisticated racecars in existence. Champ Car has staged in excess of 100 street races in 30 years. In addition to their internationally acclaimed races, Champ Car also stages successful events in cities such as San Jose, Long Beach, Cleveland and Toronto.
What is the economic impact on Las Vegas?
Besides attracting racing fans and affluent visitors from around the world, organizers said the three-day festival is projected to generate an economic impact of about $76.7 million for downtown and surrounding areas of Las Vegas. The event is expected to generate an additional $3.8 million in state and local tax revenue. The race is expected to be televised live nationally on network television and internationally in more than 180 countries, generating positive media coverage and national exposure for Las Vegas in general and downtown in particular.
How will the race impact traffic and residents in the area?
Road improvements are already underway in the downtown area in anticipation of the Vegas Grand Prix. Construction of grandstands, suites and the paddock area will begin approximately three weeks prior to the event but will not impact traffic or residents and hotel guests of downtown until race week. Traffic in the race area will not be impacted until the week of the event when lane closures will take place on the Wednesday before race weekend. Throughout the event weekend there will be access for residents, hotel guests and business owners at scheduled times. Once the event is complete, traffic will resume its normal pattern on Monday morning, while it will take approximately three weeks to remove the other structures from the race site.
Is racing on the streets of Las Vegas safe?
Yes, safety is a primary concern for Champ Car. In fact, unlike oval racing, there hasn’t been a single spectator fatality in Champ Car street racing in more than 30 years.
 

CIRCUIT FACTS
Who:
DDB Ventures plans to present a three-day, festival-style entertainment event attracting more than 150,000 upscale spectators to downtown Las Vegas. It will be highlighted by a Champ Car World Series race featuring top competitors, including 2005 series champion Sebastien Bourdais, Cristiano da Matta, A.J. Allmendinger, Bruno Junqueira, Las Vegan Paul Tracy and others. Race teams include Newman/Haas Racing, owned by legendary actor and auto racing icon Paul Newman. Past champions include Al Unser, Jr. (1990 and 1994), Michael Andretti (1991), Bobby Rahal (1992), Las Vegan Jimmy Vasser (1996), Tracy (2003) and Bourdais (2004 and 2005).
What:
The internationally televised Vegas Grand Prix will cap an action-packed, three-day festival featuring a major rock concert and championship boxing match being held that weekend on and around Fremont Street. It is expected to be one of the largest events in the history of downtown Las Vegas. Champ Cars generate nearly 750 horsepower and can reach speeds up to 190 miles per hour. Champ Cars are single-seat cars with open cockpits, open wheels and wings providing down force.
When:
April 6-8, 2007. The Las Vegas race is scheduled to be the first of the 2007 Champ Car World Series schedule.
Why:
All events will be held in downtown Las Vegas, with the boxing and concert events held in the downtown area. The race will be held on a 2.4-mile road course through the heart of “Glitter Gulch” in downtown Las Vegas. The course includes 14 turns winding through Main Street, Carson Avenue, Casino Center Boulevard, Ogden Avenue and Grand Central Parkway. The 2006 Champ Car World Series schedule included stops in Long Beach, Calif., Portland, Ore., Cleveland, Ohio, San Jose, Calif., Denver, Colo., Houston, Texas, Monterrey and Mexico City, Mexico, Milwaukee, Wisc., and Canadian cities Edmonton, Toronto and Montreal, in addition to a stop on the Gold Coast of Australia. The schedule currently calls for 15 races.
History:
The inaugural Champ Car race in downtown Las Vegas marks the first major racing event there since the old Mint 400 Desert Race, which held popular pre-race activities on Fremont Street until its conclusion in the 1980s. It also will be the first world-class road race in Las Vegas since the Caesars Palace Grand Prix, a once-annual race held in the 1980s near the Las Vegas Strip hotel-casino.
 


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