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NEWS \ \  Vegas Grand Prix and Related Events
Nov 01 \\
LAS VEGAS (Nov. 1, 2006)

Who
DDB Ventures plans to present a three-day, festival-style entertainment event attracting more than 150,000 upscale spectators to downtown Las Vegas. It will be highlighted by a Champ Car World Series race featuring top competitors, including 2005 series champion Sebastien Bourdais, Cristiano da Matta, A.J. Allmendinger, Bruno Junqueira, Las Vegan Paul Tracy and others. Race teams include Newman/Haas Racing, owned by legendary actor and auto racing icon Paul Newman. Past champions include Al Unser, Jr. (1990 and 1994), Michael Andretti (1991), Bobby Rahal (1992), Las Vegan Jimmy Vasser (1996), Tracy (2003) and Bourdais (2004 and 2005).

What
The internationally televised Vegas Grand Prix will cap an action-packed, three-day festival featuring a major rock concert and championship boxing match being held that weekend on and around Fremont Street. It is expected to be one of the largest events in the history of downtown Las Vegas. Champ Cars generate nearly 750 horsepower and can reach speeds up to 180 miles per hour. Champ Cars are single-seat cars with open cockpits, open wheels and wings providing down force.

When
April 6-8, 2007. The Las Vegas race is scheduled to be the first of the 2007 Champ Car World Series schedule.

Where
All events will be held in downtown Las Vegas, with the boxing and concert events held in the downtown area. The race will be held on a 2.44-mile road course through the heart of “Glitter Gulch” in downtown Las Vegas. The course includes 12 turns winding through Main Street, Carson Avenue, Casino Center Boulevard, Ogden Avenue and Grand Central Parkway. The 2006 Champ Car World Series schedule included stops in Long Beach, Calif., Portland, Ore., Cleveland, Ohio, San Jose, Calif., Denver, Colo., Houston, Texas, Monterrey and Mexico City, Mexico, Milwaukee, Wisc., and Canadian cities Edmonton, Toronto and Montreal, in addition to a stop on the Gold Coast of Australia. The 2007 schedule currently calls for 15 races.


Why
Besides attracting racing fans and affluent visitors from around the world, organizers said the three-day festival is projected to generate an economic impact of about $76.7 million for downtown and surrounding areas of Las Vegas. The event is expected to generate an additional $3.8 million in state and local tax revenue. The race is expected to be televised live nationally on network television and internationally in more than 180 countries, generating positive media coverage and national exposure for Las Vegas in general, and downtown in particular.

History
The inaugural Champ Car race in downtown Las Vegas marks the first major racing event there since the old Mint 400 Desert Race, which held popular pre-race activities on Fremont Street until its conclusion in the 1980s. It also will be the first world-class road race in Las Vegas since the Caesars Palace Grand Prix, a once-annual race held in the 1980s near the Las Vegas Strip hotel-casino.


-- VGP --


Contacts:Mike Henle
702) 279-3483 or mhenle@aol.com
Aimee Worth, Brown & Partners
(702) 853-7333 or aworth@brown-partners.com

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