MONTH HEADLINES
World-class designer puts special touch on Grand Prix trophies
Mar 27 \\
VEGAS (March 27, 2007) – World-class designer Dror Benshetrit is taking the trophies for the Vegas Grand Prix and Grand Prix Arizona to another level.
In all, Benshetrit is creating 13 (or 25 for Las Vegas and Phoenix) trophies for each of the races including Champ Car World Series, Champ Car Atlantic and Historic Grand Prix categories.
“I met him a couple of months ago,” explained Bradley Yonover, who with DDB Ventures partner Dale Jensen owns the Vegas Grand Prix and Grand Prix Arizona. “Bombay Sapphire brought up his name to me. We wanted someone who was hot, up-and-coming and understood the ideas we wanted to convey, which are very, very modern and progressive.”
Bombay Sapphire is also the sponsor of the Vegas Grand Prix gala.
This is the first time that the highly-respected Benshetrit has designed trophies for auto racing, but it will not be the last. Yonover added that conversations with Pat Neal of Bombay Sapphire led to Benshetrit to create the trophies, which are “iconic” in nature.
The design he created for the trophies is based on the symbolic ring, representing value and commitment, while at the same time capturing the traditional sense of accomplishment that a trophy represents. Benshetrit embellished the pure form and geometry of the ring, bringing the familiar into an unfamiliar context and creating a unique experience for the winner. He also manipulated the ring to include an added rotation to serve as a playful reminder of an automobile’s founding principles.
“He is a top-end designer and we’re taking him out of the world of high-end design and putting him into the fast lane of motorsports,” Yonover explained. “This is the beginning of a long-term relationship, I assure you. We couldn’t have found anyone better to design our trophies – Dror was able to create something that allows a sense of motion in going forward. These trophies are works of art and they’re worthy of the champions of our races.”
A multidisciplinary design studio, Benshetrit’s company, Studio Dror, specializes in product design, architecture and graphic design. Dror’s client list includes Puma, Rosenthal (Germany), Boffi (Italy), BBBemmebonacina (Italy), Levi’s, Yigal Azrouël, Material Connexion, Bombay Sapphire, Maya Romanoff, Surface Magazine, Kiehl’s, Bourjois (France), Marithe + Francois Girbaud (France) and Swarovski.
Yonover said Benshetrit’s work is “about setting a standard. With him, we’re providing something worthy of the accomplishments of the champions of our races. These competitors are risking it all in the world of motorsports, and when you put high-tech with true art, this is what you get. We feel like we are setting a new standard.”
The Vegas Grand Prix is scheduled April 6-8 in downtown Las Vegas, while the Grand Prix Arizona is slated for Nov. 30-Dec. 2 in downtown Phoenix.
About Vegas Grand Prix
The Vegas Grand Prix is a three-day festival of speed and entertainment being held April 6-8, 2007 that will encircle the heart of downtown Las Vegas. The weekend will feature rock concerts, a celebrity poker tournament, Easter services, an impressive Easter egg hunt and culminate in the internationally televised 2007 series opener for the Champ Car World Series.
The racing portion of the weekend will also present a Historic Grand Prix with legendary open-wheel racers participating as well as the season opener for Champ Car Atlantic – Champ Car’s support series. The temporary street circuit is a 2.44-mile, 12-turn course through the heart of “Glitter Gulch.” Champ Cars generate nearly 750 horsepower and can reach speeds up to 180 miles per hour on the Vegas street course. It is expected to be one of the largest events in the history of downtown Las Vegas.
About DDB Ventures
DDB Ventures, LLC was founded in 2005 and is owned by two Arizona businessmen, Dale Jensen and Bradley Yonover. Yonover, an entertainment entrepreneur and real estate developer, and Jensen, a financial software visionary and largest single owner of the Arizona Diamondbacks MLB team and part owner in the Phoenix Suns NBA team, have partnered to create an entertainment, motorsports and real estate development entity. Operating the Vegas Grand Prix for DDB Ventures is Jim Freudenberg and his team of professionals, who have successfully run more than 70 Champ Car street racing festivals and other major motorsports events in the U.S. and throughout the world over the past 25 years.
--VGP--
Media contacts: Mike Henle
(702) 279-3483 or mhenle@aol.com
Laura Schalchli
212-929-2196 or laura@studiodror.com
In all, Benshetrit is creating 13 (or 25 for Las Vegas and Phoenix) trophies for each of the races including Champ Car World Series, Champ Car Atlantic and Historic Grand Prix categories.
“I met him a couple of months ago,” explained Bradley Yonover, who with DDB Ventures partner Dale Jensen owns the Vegas Grand Prix and Grand Prix Arizona. “Bombay Sapphire brought up his name to me. We wanted someone who was hot, up-and-coming and understood the ideas we wanted to convey, which are very, very modern and progressive.”
Bombay Sapphire is also the sponsor of the Vegas Grand Prix gala.
This is the first time that the highly-respected Benshetrit has designed trophies for auto racing, but it will not be the last. Yonover added that conversations with Pat Neal of Bombay Sapphire led to Benshetrit to create the trophies, which are “iconic” in nature.
The design he created for the trophies is based on the symbolic ring, representing value and commitment, while at the same time capturing the traditional sense of accomplishment that a trophy represents. Benshetrit embellished the pure form and geometry of the ring, bringing the familiar into an unfamiliar context and creating a unique experience for the winner. He also manipulated the ring to include an added rotation to serve as a playful reminder of an automobile’s founding principles.
“He is a top-end designer and we’re taking him out of the world of high-end design and putting him into the fast lane of motorsports,” Yonover explained. “This is the beginning of a long-term relationship, I assure you. We couldn’t have found anyone better to design our trophies – Dror was able to create something that allows a sense of motion in going forward. These trophies are works of art and they’re worthy of the champions of our races.”
A multidisciplinary design studio, Benshetrit’s company, Studio Dror, specializes in product design, architecture and graphic design. Dror’s client list includes Puma, Rosenthal (Germany), Boffi (Italy), BBBemmebonacina (Italy), Levi’s, Yigal Azrouël, Material Connexion, Bombay Sapphire, Maya Romanoff, Surface Magazine, Kiehl’s, Bourjois (France), Marithe + Francois Girbaud (France) and Swarovski.
Yonover said Benshetrit’s work is “about setting a standard. With him, we’re providing something worthy of the accomplishments of the champions of our races. These competitors are risking it all in the world of motorsports, and when you put high-tech with true art, this is what you get. We feel like we are setting a new standard.”
The Vegas Grand Prix is scheduled April 6-8 in downtown Las Vegas, while the Grand Prix Arizona is slated for Nov. 30-Dec. 2 in downtown Phoenix.
About Vegas Grand Prix
The Vegas Grand Prix is a three-day festival of speed and entertainment being held April 6-8, 2007 that will encircle the heart of downtown Las Vegas. The weekend will feature rock concerts, a celebrity poker tournament, Easter services, an impressive Easter egg hunt and culminate in the internationally televised 2007 series opener for the Champ Car World Series.
The racing portion of the weekend will also present a Historic Grand Prix with legendary open-wheel racers participating as well as the season opener for Champ Car Atlantic – Champ Car’s support series. The temporary street circuit is a 2.44-mile, 12-turn course through the heart of “Glitter Gulch.” Champ Cars generate nearly 750 horsepower and can reach speeds up to 180 miles per hour on the Vegas street course. It is expected to be one of the largest events in the history of downtown Las Vegas.
About DDB Ventures
DDB Ventures, LLC was founded in 2005 and is owned by two Arizona businessmen, Dale Jensen and Bradley Yonover. Yonover, an entertainment entrepreneur and real estate developer, and Jensen, a financial software visionary and largest single owner of the Arizona Diamondbacks MLB team and part owner in the Phoenix Suns NBA team, have partnered to create an entertainment, motorsports and real estate development entity. Operating the Vegas Grand Prix for DDB Ventures is Jim Freudenberg and his team of professionals, who have successfully run more than 70 Champ Car street racing festivals and other major motorsports events in the U.S. and throughout the world over the past 25 years.
--VGP--
Media contacts: Mike Henle
(702) 279-3483 or mhenle@aol.com
Laura Schalchli
212-929-2196 or laura@studiodror.com
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