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NEWS \ \  Bridgestone Motorsport is named the official tire of the Vegas Grand Prix
Mar 26 \\
LAS VEGAS (March 26 , 2007) –Well-known in racing competition around the world, Bridgestone Motorsport is now the official tire of the Vegas Grand Prix, which kicks off the 2007 Champ Car World Series over a 2.44-mile course through the streets of Las Vegas April 6-8.

“Bridgestone Motorsport is proud to join the Vegas Grand Prix as the official tire,” said Al Speyer, Executive Director, Bridgestone Motorsport. “Like everyone else in the Champ Car World Series community and its fans around the globe, we are looking forward to this event and the start of the 2007 season. I cannot recall the last time an inaugural event generated this much excitement. We know the race management and organizers well, and we know from experience that they will deliver a top-notch event. Bridgestone Motorsport is thrilled to be a part of the attention the Vegas Grand Prix is sure to draw.”

Bridgestone undertook its first motorsports program in the early 1960s as an effective way to demonstrate the strength of the brand to larger audiences abroad. The company developed its first competition tires for the 1963 Japanese Grand Prix.

Since then, Bridgestone has excelled in many forms of motorsports world-wide, including Formula One and the Champ Car World Series. In fact, every car on the 2007 Champ Car and F1 grids will be racing on Bridgestone Potenza tires

“Bridgestone is the backbone of auto racing,” said Jim Freudenberg, president and chief executive officer of the Vegas Grand Prix. “The company has rich tradition and we are ecstatic to have them as our official tire.”

The Vegas Grand Prix marks the first time that open-wheel racing has ever been staged in the streets of Las Vegas. The event is drawing internationally acclaimed drivers from the Champ Car World Series, Champ Car Atlantic and Historic Grand Prix racing series.


About Bridgestone Firestone North American Tire, LLC:

Nashville-based Bridgestone Firestone North American Tire, LLC (BFNT) is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone, Dayton and associate brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to its customers in North America.

About Vegas Grand Prix

The Vegas Grand Prix is a three-day festival of speed and entertainment being held April 6-8, 2007 that will encircle the heart of downtown Las Vegas. The weekend will feature rock concerts, a celebrity poker tournament, Easter services, an impressive Easter egg hunt and culminate in the internationally televised 2007 series opener for the Champ Car World Series.

The racing portion of the weekend will also present a Historic Grand Prix with legendary open-wheel racers participating as well as the season opener for Champ Car Atlantic – Champ Car’s support series. The temporary street circuit is a 2.44-mile, 12-turn course through the heart of “Glitter Gulch.” Champ Cars generate nearly 750 horsepower and can reach speeds up to 180 miles per hour on the Vegas street course. It is expected to be one of the largest events in the history of downtown Las Vegas.

About DDB Ventures

DDB Ventures, LLC was founded in 2005 and is owned by two Arizona businessmen, Dale Jensen and Bradley Yonover. Yonover, an entertainment entrepreneur and real estate developer, and Jensen, a financial software visionary and largest single owner of the Arizona Diamondbacks MLB team and part owner in the Phoenix Suns NBA team, have partnered to create an entertainment, motorsports and real estate development entity. Operating the Vegas Grand Prix for DDB Ventures is Jim Freudenberg and his team of professionals, who have successfully run more than 70 Champ Car street racing festivals and other major motorsports events in the U.S. and throughout the world over the past 25 years.


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Media contacts: Mike Henle
(702) 279-3483 or mhenle@aol.com
Aimee Worth, Brown & Partners
(702) 853-7333 or aworth@brown-partners.com

Darla Elkins, Bridgestone Firestone North American Tire, LLC
(615) 937-3341 or elkinsdarla@bfusa.com
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